Family Owned and Operated Company Expands Workforce Seven-fold to Meet Growing Demand for its Safe, Scientifically Sound Dietary Supplement and Support Products
Murray, UT (January 9, 2012) – Hiring family members to work in your growing small business can be a slippery slope for some companies, but it’s proven to be a winning formula for Creative Bioscience. The Utah-based supplier of dietary supplements and support products has seen sales of its hCG1234, hCG Zero, Day Diet and African Mango Diet products soar an astounding 7200 percent in just 20 months, a pace that has driven the company to hire more than 40 new employees over the past year alone—many of them aunts, uncles and cousins of company founder and Executive Director Ike Blackmon and his brother Jacob, Creative Bioscience’s director of operations.
“So much of the diet industry is shrouded in empty promises and lucrative celebrity endorsements. We’re here to change that by injecting a refreshing level of proven science and authenticity that we hope will set a new standard in the diet industry,” said Ike Blackmon. “Working closely with family members and providing outstanding customer support is how we accomplish that better than anyone.”
In just under two years, the company’s sales have doubled every 60 days on average, a trajectory that Blackmon expects to continue, as he and his family work hard to carve out their own piece of the multi-billion dollar diet supplement industry. With new products in the pipeline built upon superb scientific formulations and entirely self-funded, Creative Bioscience now directly employs more than 50 people in its sales, fulfillment and customer support departments—all functions that are performed internally, with no outsourcing.
“There’s no question we could save a ton of money by outsourcing our customer support to the Philippines, but that’s so far removed from what we’re all about. We’d rather invest that money here in this country, into our own business and locally into our own communities,” said Blackmon, who even opted not to take a salary himself until just recently so that he could invest everything back into the business to fuel growth.
It’s a strategy that seems to have paid off: the company’s products are now widely available across the country in major grocery chains and superstores like Albertson’s and Kmart, as well as at thousands of tanning salons and online through its website at www.creativebioscience.com.
Besides offering only proven formulations that deliver dramatic weight loss results, Blackmon says Creative Bioscience’s high level of transparency is a key factor in the company’s success. Not only does Creative Bioscience go above and beyond its industry peers to remain in contact with and meet the stringent standards of the U.S. Food and Drug Administration and Federal Trade Commission about its ingredients and claims, but it also maintains open lines of communication with its customers. While most of the company’s competitors offer vague contact details—and certainly very few offer an actual phone number—every Creative Bioscience customer has direct access to the company’s trained weight loss support specialists who are available 24/7 to answer consumer questions, provide advice and encouragement.
“Not only are we adamant about providing unlimited, unmatched customer support, we also have an active Facebook community where customers can discuss their challenges and successes,” Blackmon said. “It’s become an incredibly valuable resource for anyone looking to lose weight and improve their overall health. Weight loss is a very private issue for many people. The fact that we now have more than 50,000 Facebook fans who openly support us and one another on such a public forum is a powerful testament to the effectiveness of our program.”
To learn more about Creative Bioscience’s complete line of all-natural herbal diet supplements, visit www.creativebioscience.com.